At the beginning of any relationship, you take the time to get to know each other. Our discovery process runs deep so we understand your pain, diagnose your problem and provide you with the right solutions to get you on the road to recovery.
A company’s brand represents their market identity — who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more.
Our planning processes are designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.
We assist in developing and implementing community outreach programs including social & community awareness incentives. We work with organizations to create programs that promote the companies image in a positive and community-oriented way.
Our approach is to assist in building an integrated digital marketing strategy reflecting the stages of the customer's buying journey through the sales pipeline, taking into account the rates of conversion and time lag in decision making, and reflecting the contributions of both sales and marketing to generating revenues and gaining new customers with respect to traditional, digital marketing and social media marketing.
We provide guidance to organizations including mission, vision and values, as well as product or service, target audience and the strategies used to achieve success. Successful business development plans include situation analysis, SWOT analysis and clearly outlined goals, objectives, strategies and tactics. Our plans provide guidance for all members of the organization.
CRM implementation is mostly about adapting the CRM tool to fit your business and people processes. It is your business and your customers, we assist and bring our expertise to make the implementation go smoothly and reduce risks.
SEO audits can be done after a redesign, in preparation of a new website, as a general site health check-up or as a specific solution to a problem with the search engines. Our SEO audits are customized to fit your needs, resources and timelines.
Our content design team will plan and write the content for your website and professional needs including sales and marketing. Our development services include audits of existing web copy, audience analysis, copywriting, SEO recommendations, and tips for managing and storing content.
If you need a a website that is simple and easy to use or it is cutting-edge, we can help you with planning, designing and launching your website. We are comfortable using most content management systems and experience with SEO and social media marketing to support it.
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If you are interested in learning more about our free consultations and/or bootcamps, please email Lori@mcconvilleconsulting.com